Nature’s Point Childcare

Increasing enrolments and promoting environmental stewardship through an early childhood education programme entrenched in nature.

Located in Auckland, Nature’s Point Childcare offers an early learning programme that has its roots in nature. From daily excursions into the neighbouring Kirk’s Bush, mat time under the trees and natural learning materials, what sets Nature’s Point apart in a cluttered market is a daily care and learning programme that takes children close to nature.

Challenge

The challenge with Nature’s Point was to leverage its unique proposition to attract new families without eroding the price its learning and care programme commands.

Approach

• Establishing "nature based" learning and childcare synonymous to Nature’s Point Childcare
• Focus on outdoor learning, regular bush adventures and natural materials in campaign messaging and creative
• Local search optimisation
• Geo-based hyper targeting for spend efficiency in paid search campaigns

Results

• Year-on-year (June 2023-24) enquiries for enrolments was up 21%.
• Online users to the website grew by 107% year-on-year.
• Organic users improving by 66% and paid search up by 64% during this time period.

Activities

• Brand building
• Display advertising
• Paid search advertising (Google)
• Search Engine Optimisation (SEO)
• Social Media Management
• Website hosting and maintenance